Apon Wellbeing Ltd. is setting new benchmarks in the social enterprise landscape of Bangladesh by improving the lives of industrial workers through innovative retail solutions. With significant support from Biniyog Briddhi, a development partnership aimed at scaling impact enterprises, Apon Wellbeing has made remarkable strides in enhancing worker well-being and financial stability.

Apon's Vision and Achievements

Apon Wellbeing operates retail shops within factories, offering essential goods at a 10% discount compared to market prices. These shops not only provide affordable groceries but also offer interest-free credit purchase facilities and a loyalty program where workers can earn points for free health insurance and health services. This innovative model has launched 20 shops, serving over 50,000 customers and generating a GMV of over $3 million.

The Role of Biniyog Briddhi

Biniyog Briddhi has played a crucial role in Apon's success through its Social Impact Incentive (SIINC) program. This program provides non-repayable funding to high-impact enterprises based on the social outcomes they achieve. In 2020, Apon received SIINC investment from Biniyog Briddhi, which significantly boosted its profitability and attractiveness to investors.

Beyond financial support, Biniyog Briddhi offers comprehensive capacity-building programs that enhance investment readiness and strengthen impact management. This holistic support framework ensures that impact enterprises like Apon Wellbeing can scale effectively and sustainably.

Impact and Future Goals

Apon Wellbeing's impact extends beyond immediate financial benefits. By providing affordable goods and health services, Apon improves the overall quality of life for industrial workers, particularly women. The company's innovative approach has been recognized by various organizations, attracting over $500,000 in awards and funding from prestigious platforms.

Looking forward, Apon Wellbeing aims to expand its operations, reaching more industrial workers across Bangladesh. With the support of Biniyog Briddhi and other partners, Apon is poised to deepen its impact and continue transforming the lives of Bangladesh's industrial workforce.

Conclusion

Apon Wellbeing Ltd. exemplifies the power of social enterprises in driving sustainable development. With the strategic support of Biniyog Briddhi, Apon is not only improving the financial stability and well-being of industrial workers but also setting a precedent for impactful business models in the region. As Apon continues to grow, it remains committed to its mission of creating a more inclusive and supportive environment for all workers.

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